Women in STEM: Regional CSR Rollout

Bringing the power of women in STEM closer to everyday people, a long-standing global initiative was locally activated across Sub-Saharan Africa to spotlight the contributions of women researchers across a range of scientific fields.

Through powerful, human-centered storytelling, the campaign bridged the gap between scientists and the communities they serve — making complex research both relatable and inspiring. The multichannel strategy combined government engagement, stakeholder partnerships, earned media, and ambassador content to amplify visibility and deepen public connection. The initiative elevated not only the stories of women in science, but the organisation’s commitment to equity, education, and purpose-driven leadership.

Impact
•Media visibility doubled year-on-year across print, digital, and broadcast platforms.
•Strengthened institutional relationships with ministries, research bodies, and NGOs
•Amplified the voices of women scientists while bridging science and society through human-centered storytelling.
•Reinforced long-term brand association with science, education, and inclusivity.